Innovative Synear

Product Innovation

Over the past 30 years since its establishment, Synear Food has maintained its steady development, continuously driving the industry toward innovation and high-quality growth.

In 1998, Synear Food was the first to launch the rice balls weighing only 10 grams, breaking the long-standing dominance of 30-gram rice balls in the market and winning widespread consumer acclaim. In 2014, the company introduced Shrimp Superme Dumplings with the unique feature of "one shrimp per dumpling", breaking the limitations of traditional pork fillings and diversifying the flavor options for dumplings.

In 2017, Synear Foods USA was established in Chatsworth, Los Angeles, USA, which was completed and put into operation in 2018. As the first frozen food company in the industry to set up a factory in the United States, Synear also provided new perspectives and development paths for peers to expand their markets.

The Sticky Millet Rice Ball was launched in 2021, meeting consumers' demand for health. It also inspired the entire industry to start focusing on the development of healthy coarse grain products.

At the end of 2023, the "Persimmon Shaped" Rice Ball was launched. With its cute 3D persimmon shape and the auspicious concept of "lucky," it was widely embraced by consumers. This product not only led the traditional Rice ball shape to evolve from 2D to 3D but also inspired the industry to return to a deeper understanding and emphasis on the needs and feelings of consumers.

In 2024, Synear Food continued to innovate in the field of 3D-shaped Rice Ball, further driving the development of the market for uniquely-shaped Rice Ball. At the end of September, Synear Food launched its Longjing Tea Rice Ball. Recently, the company introduced an even more creative "Wealth and Treasure" Gold ingot Rice Ball. With the upcoming double festivals, Synear Food is expected to inject new vitality into the Rice Ball market once again through these innovative products.